CEO at JETSETJOE
I have developed and led the teams which help brands connect directly with their customers, engage and drive sales. I have been fortunate to work with the world’s leading brands and their digital/ad agencies. I have been at the forefront of developing and leveraging software to automate lead generation and sales. I am committed to reshaping the future of the perpetual marketing cycle from finding new prospects via referrals to nurturing and locking in customers for life.
I first started in the travel industry when I led my first tour through Europe in 1987. In 1992 we leased our first Boeing 727 from Viasa to transport kids for Spring Break from 32 USA states to 6 international destinations. I took my first company public before I was 30 years old.
My team built the first tour operator interface to a GDS for Amadeus. We went on to sign and support 3000 tour operators around the globe. On the television side we produced Superbowls, Monday Night Football, Olympics for ABC, NBC, ESPN, BBC and more.
We have developed innovative ad campaigns for some of the world’s most loved brands. Our advertising prowess is directly related to driving traffic and sales. We have worked and collaborated with some of the most talented creative advertising geniuses in the world.
We developed and ran the first reality TV series, Eco Challenge with Mark Burnett. We produced the world’s first adventure travel show which featured ‘look & book’ which drove sales via a website. My team built the original booking infrastructure for Sabre’s first foray into the internet: Travelocity. My team pioneered screen scraping and received patents for the first metasearch with Charlie Kao- back when a ‘kayak' was just a boat. We were the first to drive traffic/sales from social media for (World Travel Holdings) WTH Cruises.com. We have even received awards for our work with airlines at WTM World Travel Market / London, EyeforTravel / Amsterdam, ITB / Berlin.
We have been fortunate to have worked with a myriad of clients including Citibank, Mountain Dew, Nestle, FOX, L’Oreal, Pepsi, Constellation Brands, Vintage Wine Estates, Chevrolet and Amazon. We drive new and repeat traffic and we are good at it.